Level Up the Team You Already Have
Practical marketing and sales training that sticks, from someone who’s done the work.
Hiring is expensive. Often the faster win is making the people you already have better at marketing and sales.
I train and coach small teams and owners on the skills that actually move revenue. Not theory. Not a binder that collects dust. Practical work your team can use the next morning.
What This Is
Training and coaching built around your business, not a generic slide deck. We focus on the real gaps: how to think about marketing, how to sell without being pushy, how to read the numbers, how to prioritize.
I’ve spent 18-plus years leading and training teams in marketing, sales, and media. This is that experience, aimed at your people.
Here’s the part most training companies won’t say out loud: most training fails. Not because the content is wrong, but because nothing happens after the session. Everyone nods, everyone goes back to their inbox, and thirty days later nothing changed. So I build the follow-through into the work. Every session ends with specific things to do. Every next session starts with what happened when they did them.
Ways We Can Work
Owner coaching, one on one. For the owner who is also the head of marketing and the head of sales. We meet on a set rhythm, work on your actual pipeline and your actual marketing, and build your instincts so decisions get faster and better.
Team training. Half-day or full-day working sessions with your team on a specific gap: sales conversations, follow-up discipline, marketing basics, reading the numbers. Built on your business, run on real examples from your world.
Ongoing coaching cadence. Monthly or twice-monthly sessions that keep the improvement compounding. This is where skills become habits.
A single focused workshop. Sometimes one gap is the gap. We fix that one thing and you get on with your year.
What We Actually Cover
Whatever your gap is, within the world I know: marketing fundamentals that owners never got taught. Sales conversations, from first call to close, without the sleaze. Follow-up systems that stop deals from dying quietly. The numbers that matter and the ones that just look good in a report. And how to fold AI tools into marketing and sales work without the hype.
Who It’s For
- Owners who want to sharpen their own marketing and sales instincts.
- Small teams that were never formally trained.
- Businesses promoting someone into a marketing or sales role who needs to grow fast.
- Teams that know enough to be busy but not enough to be effective.
Who It’s NOT For
- Businesses wanting a one-time motivational talk with no follow-through.
- Teams whose leadership won’t reinforce the training afterward.
- Anyone looking for a certificate instead of results.
What to Expect
- A short assessment first. I talk to you, and where it fits, your team. We name the two or three gaps that matter most.
- A plan you can see. What we will cover, in what order, and what should be different in 90 days.
- Working sessions, not lectures. Your business, your examples, your live deals and campaigns. Real practice, plain language.
- Application between sessions. Everyone leaves with something to do. That is where the change happens.
- A scoreboard. We agree up front how we will know it worked: more proposals out, faster follow-up, better close rate. Real numbers, not vibes.
Common Questions
What topics do you cover?
Marketing strategy, full-funnel thinking, measurement, sales process, follow-up, and how to prioritize. We shape it to your gaps.
Do you train individuals or groups?
Both. One-on-one coaching for owners and key people, and group sessions for teams.
In person or virtual?
Either. I’m based in New Hampshire and work across New England and remotely.
How is this different from consulting?
Consulting builds the plan. Training builds the people who carry it out. Many clients use both.
How long are engagements?
Anywhere from a single focused workshop to an ongoing coaching arrangement. We fit it to your goals and budget.
How long before we see results?
Behavior changes in the first month if the follow-through happens. Numbers usually start moving inside 90 days. Anyone promising faster is selling you a speech.
Can you train just me, the owner?
Yes. Owner coaching is some of the most valuable work I do. You make every marketing and sales decision anyway. Sharpening your instincts pays off everywhere.
Want to make your team better without adding headcount?
Start here.