Marketing Talks People Actually Use
Straight, practical keynotes and workshops for people who have to make real decisions.
Most marketing talks leave the room impressed and confused. Big words, big ideas, nothing anyone can use on Monday.
I do the opposite. I take what actually drives growth and make it clear, useful, and a little contrarian. Your audience leaves with things they can do, not just things they nodded at.
What This Is
Keynotes and workshops for conferences, associations, chambers, and business groups. I speak to owners, executives, and marketers about how marketing really works when the goal is revenue, not applause.
18-plus years leading marketing, sales, and media, distilled into talks that respect the audience’s time and intelligence.
I’ve led teams that managed over $20 million in ad spend and influenced more than $40 million in revenue. I’ve trained salespeople, coached owners, and sat in the budget meetings where marketing gets defended or cut. That’s the experience on stage. Not theory from a book. Scars and wins from the work.
Who It’s For
- Conferences and industry events wanting a practical marketing voice.
- Business associations, chambers, and mastermind groups.
- Company events and sales kickoffs that need an outside perspective.
- Any room full of people tired of buzzwords.
Who It’s NOT For
- Events wanting a generic, feel-good talk with no substance.
- Organizers looking for a hard product pitch from the stage. I speak to teach, not to sell.
- Rooms that want their current strategy validated.
- Anyone looking for a 90-slide deck. I bring ideas, stories, and things to write down, not a slideshow to endure.
Talks I Give
Every talk gets shaped to the room, but these are the four I am asked for most.
“The Strategy You Have Is the One You Reward.” Why most strategy failures are incentive failures in disguise. Leadership audiences. Uncomfortable in the right way.
“Stop Trusting the Last Click.” What attribution actually tells you, what it hides, and how businesses waste good budgets chasing bad data. For anyone who owns a marketing number.
“The Living Room Moved.” Streaming TV passed traditional TV, and most local advertising has not caught up. What that means for your media budget in plain English.
“AI Will Not Take Your Job. A Person Using It Might.” A practical, hype-free look at what AI changes for marketing and sales teams, and what it does not touch.
Need something else? If it sits inside marketing, sales, media, or leadership, we can build it.
Formats
A 30-to-60-minute keynote to set the thinking. A half-day workshop to put it to work. A lunch-and-learn for smaller teams. Or keynote plus workshop, which is where the real change happens: the talk opens the door, the workshop walks through it. If the event sparks appetite for ongoing skill-building, that is what training and coaching is for.
Based in New Hampshire. On stages across New England, and beyond it when the event is right. Virtual when distance or budget calls for it.
What to Expect
- A real conversation first. Before I write a word, we talk about your audience, what they struggle with, and what you want them saying on the drive home.
- A talk built for the room. Same backbone, different examples. A chamber crowd and a sales kickoff do not need the same stories.
- Delivery that lands. Clear point, strong pace, no jargon, no filler.
- Something to take home. A one-page summary or action sheet for attendees, so Monday morning actually looks different.
Common Questions
What size audiences do you speak to?
From small workshops of a dozen to conference keynotes. The message scales.
Do you travel?
Yes. Based in New Hampshire, available across New England and beyond depending on the event.
Can you tailor the talk to our industry?
Yes. I shape every talk to the audience in the room.
Do you do workshops, not just keynotes?
Both. Keynotes to set the thinking, workshops to put it to work.
What do you charge?
It depends on format, prep, and travel. Tell me about the event and I will give you a straight number quickly. Local associations and nonprofits: ask. I keep room for groups doing good work on thin budgets.
Do you speak virtually?
Yes. Virtual keynotes and workshops work when they are built for the format, not just a stage talk pointed at a webcam.
Planning an event?
Let’s talk about your audience and what they need to hear.