Proof Over Promises

18-plus years leading marketing, sales, and media. Here is what that experience has produced.

• More than $20 million in ad spend managed.
• More than $40 million in revenue influenced.
• 18-plus years in marketing, sales, and media leadership.

Case Study: From Auto Body Shop to a $15M Retailer

One example from my career, with the client kept anonymous. A New Hampshire auto body shop wanted to grow. The real opportunity was not more of the same. It was a bigger identity.

I recommended a reposition. Stop being an auto body shop. Become the premier truck equipment and accessories retailer in New England, the Best Buy of truck equipment. Then we built the marketing to match, a full-funnel digital program that reached truck owners by GPS across search, social, video, and streaming TV, on top of a website built to sell.

The strategy held for eight-plus years, adjusting as we learned. The numbers followed.

• Revenue grew from $4 to $5 million to more than $15 million.
• Retail customers grew about 20 percent per year since 2017.
• The client stayed for eight-plus years and counting.

In one recent quarter alone, the program drove more than 1.7 million impressions, over 8,300 clicks, and more than 255,000 engagements. But the number that matters most is the revenue.

That is the difference strategy makes. It does not just get you more clicks. It changes what the business is.

Want results like these?

Start with an honest look at where your marketing stands today.