Honest Marketing Guidance for Small Business Owners
A senior marketing advisor for the owner wearing too many hats. Clear thinking, a real plan, and someone who tells you the truth.
You’re running the business and the marketing. Neither gets your full attention, and you know it. You’re not sure what’s working, what’s a waste, or what to do next.
That’s what I’m for. I help you see your marketing clearly, decide what matters, and build a plan you can actually run. No jargon. No upsell. Just direction from someone who has done this for 18-plus years.
What This Is
Marketing consulting is advisory work. I’m not an agency you hand everything to. I’m the experienced set of eyes that helps you make better calls with the money and people you already have.
We look at what you’re doing, cut what doesn’t work, and focus on the few things that move revenue. You leave every conversation knowing what to do and why.
Who It’s For
- Owners of small businesses who make the marketing decisions themselves.
- Businesses spending on marketing without a clear plan behind it.
- Anyone burned by an agency who wants honest guidance instead.
- Owners who want to understand their marketing, not just outsource it.
Who It’s NOT For
- Businesses looking for someone to fully run their marketing day to day.
- Owners who want reassurance, not the truth.
- Anyone chasing a magic tactic instead of a plan.
What to Expect
We start with a clear-eyed look at where you are. What’s working, what’s leaking, what’s missing.
Then we prioritize. You get a short list of the moves that matter most, in order, with the reasoning behind each. Then we meet on a rhythm that fits you, weekly or monthly, to keep you on track.
Common Questions
How is consulting different from a fractional CMO?
A fractional CMO leads and executes inside your business. Consulting is advisory. I guide the decisions and the plan, you and your team carry it out. Many owners start with consulting and grow into a fractional role.
Do you do the marketing for me?
No. I make your marketing smarter and point it in the right direction. If you need hands-on execution, I’ll help you set that up.
How are engagements structured?
Usually a set number of sessions per month, on a simple monthly agreement. We size it to your needs and your budget.
What size business do you work with?
Mostly small and mid-sized businesses, often in the $1M to $25M range, though I’ll talk with any serious owner.
Do we have to meet in person?
No. I’m in New Hampshire and work with businesses across New England and remotely nationwide.
From Auto Body Shop to a $15M Retailer
One example from my career. A New Hampshire auto body shop was not going to grow by doing more of the same. I recommended a reposition: become the premier truck equipment and accessories retailer in New England. Then we built the marketing to match and guided it for eight-plus years.
- Revenue grew from $4 to $5 million to more than $15 million.
- Retail customers grew about 20 percent per year since 2017.
- An eight-plus-year client relationship.
Want an honest read on your marketing?
Start here.