Executive Marketing Leadership Without the Full-Time Cost

Senior marketing leadership without the full-time salary. You get the strategy, direction, and accountability of a chief marketing officer, a few days a month.

Most growing businesses hit the same wall. You have people running marketing, maybe an agency or two, but nobody owns the plan. Leads come in, money goes out, and no one can tell you what is actually working.

A fractional CMO fixes that. I step in as your marketing leader, set the strategy, and make sure every dollar has a job. You get 18-plus years of experience without adding a six-figure hire.

What This Is

A fractional CMO is a part-time marketing executive. I own your marketing strategy, lead your team and vendors, and report on what matters, which is pipeline and revenue, not likes.

This is leadership, not labor. I don’t replace your team. I give them a direction worth following and hold the whole thing accountable to results. Most engagements run two to three days a month on a retainer.

Who It’s For

• Businesses roughly $1M to $25M in revenue that want the next level.
• Owners spending real money on marketing who can’t say what’s working.
• Teams with people or agencies doing marketing, but no one leading it.
• Founders who have become the marketing bottleneck and know it.

Who It’s NOT For

• Pre-revenue startups still hunting for product-market fit.
• Businesses whose real problem is sales, operations, or cash, not marketing.
• Anyone who just wants someone to run ads. That’s a specialist, and I’ll tell you so.

What to Expect

First, we assess. Where you are, what’s working, what’s in the way. No guessing.

Then we build the plan. Clear priorities, a real budget, and the two or three moves that matter most. Then we execute together. I lead your team and vendors, track the numbers, and adjust. You always know what’s happening and why.

Common Questions

What does a fractional CMO cost?

Far less than a full-time one. A full-time CMO runs well over $200,000 a year with benefits. A fractional arrangement is a fraction of that, because you’re buying a fraction of the time, not a fraction of the experience.

How is this different from hiring an agency?

An agency sells you their services. I sit on your side of the table and tell you the truth, even when the truth is “stop paying for that.” I can also lead your existing agencies so they actually deliver.

How many hours do I get?

Most engagements run two to three days a month. We size it to what your business actually needs.

How long until I see results?

Some things move in weeks: tracking, quick wins, and stopping waste. Real compounding results take a few months. I’ll be straight about the timeline for your situation.

Do you work remotely or on-site?

Both. I’m based in New Hampshire and work with businesses across New England and remotely nationwide.

What if it’s not a fit?

Then I’ll tell you on the first call. You get an honest read either way.

From Auto Body Shop to a $15M Retailer

One example from my career. A New Hampshire auto body shop was not going to grow by doing more of the same. I recommended a reposition: become the premier truck equipment and accessories retailer in New England. Then we built the marketing to match and led it for eight-plus years.

• Revenue grew from $4 to $5 million to more than $15 million.
• Retail customers grew about 20 percent per year since 2017.
• An eight-plus-year client relationship.

Ready for marketing leadership that actually leads?

Not sure if a fractional CMO is what you need? Start with an honest read.